EYESEEMAG – Sabine Be, how to follow her dream of eyewear design

In November of 2013, the first 6 prototypes of her first collection were ready but the French market was seemingly not. So, the husband-wife duo took their designs and went to visit their son who was finishing his studies in Los Angeles. They went door to door to many boutiques, but to no avail. Then, someone tips them to pay a visit to Julia Gogosha. Rushed of her feet and not looking for a new brand to stock, Julia stopped what she was doing when she saw the orange spectacles hanging around Sabine’s neck and agreed to take a look at the prototypes. Next thing they know, they have their first order. Upon Julia’s advice, they visit Artsee in Miami Beach and New York, who also place orders with the couple. “I was over the moon. I just signed on three stockist in the States despite the fact that I couldn’t find any in France. It really gave my business a boost.” 

Things took a turn from there. Her fourth point of sale was in Chartres, France and on 4th March 2014, the brand Sabine Be was officially born. Since then, the world of Sabine Be has grown to include cases, chains, bracelets and more.

What’s next for Sabine? She hopes to launch Sabine Be Concept, a website selling interior decorations and furniture. And we are sure plenty more success is on the way, too.