transitions, lenses between style and protection – EYESEEMAG

One of Transitions’ ambitions is to go “further to continue to meet the lifestyle of today’s generations, to make their glasses desirable and to make them a part of everyone’s identity in Paris, New York, Sydney, Shanghai or anywhere else in the world”. This is how Laurent Dosseville explains the new identity of the brand that had historically targeted people over 45 years of age. “Today, 25-39 year olds represent a big opportunity on the market, it is necessary to reinvent the brand and seduce them in our way of communicating by being trendy”. In order to offer glasses which better meet the expectations of all, Transitions Optical’s experts interviewed over 76,000 eyeglass wearers and more than 8,400 eyecare professionals. And as the brand explains “In the case of the Transitions® Signature® GEN 8TM project, the study highlighted, in order of importance, the following criteria: UV protection, speed of activation of the lenses, darkening intensity, their transparency inside and the durability of their performance”.